The market knows about you, but at this point in time it seems that they aren’t buying from you yet.
There appears to be some buzz. Your brand name has visibility. But sales are slow or stagnant.
You might be experiencing:
- Clients continue to buy from another vendor
- people say they don’t have money to buy your products
- people seem interested, but they don’t actually buy
- you’re getting brushed off
- people complain about your pricing
- no one seems to understand what you do
- people are not returning your phone calls
Your problem: the market doesn’t trust you.
Gaining Credibility
No doubt you’ve encountered business people, often at networking events, who try to go directly from meeting you to making a sale. They know nothing about you or your needs, but they’re aggressively trying to sell you something. Would you seriously buy in that kind of situation? This is a general picture of what happens when you don’t have credibility for your brand or business. You can’t go from visibility straight to profitability!
Credibility is the process of developing trust that your brand, product or service will actually live up to its claims. It’s the understanding that your pricing reflects actual value.
Candeo will help evaluate the areas of your business that can be leveraged to optimize trust. As credibility grows, you’ll see a marked difference in how your products and services are perceived. The result is increased sales.