Developing the Five Key Areas of Your Business Matrix

Developing the Five Key Areas of Your Business Matrix

Every successful business goes through five key elements of growth and brand development. These are:

1. Awareness. Do people know you exist?
2. Credibility. Do people trust your brand?
3. Profitability. Are your operations efficient enough to make you profitable?
4. Systematization. Can your business run without you?
5. Leverage. Can your business model scale or expand?

At Candeo Business Coaching, we work with you on each of these five areas, helping you to explore where you are now and how to get to where you want your business going.

We’ll evaluate each of the five key areas above and identify those areas that are strong and those which need work. Then we’ll help you create a game plan to improve those areas most critical to your business, so that you can grow and build a strong, sustainable business model. Let’s get started with a look at each of the five areas.

1. Awareness

You are working on building market awareness for your business. Yet no one is responding to your marketing. Maybe you’re even struggling with trying to understand how to run a business.

Your problem: Nobody knows you exist

Here are more details on Business Coaching Services I provide.

2. Credibility

The market knows about you, but they are not buying from you (yet). You’re getting brushed off. People seem interested, but then they don’t actually buy.

Your problem:  The market doesn’t trust you

Here are more details on Business Coaching Services I provide.

3. Profitability

At this stage, you’ve had some success with bringing in business, however things seem inconsistent. You’re working crazy hard, but not making enough money.

Your problem: You are not controlling cashflow

Here are more details on Business Coaching Services I provide.

4. Systematization

You’ve been successful at building up a business, but you are losing sight of what to do next. You’re making money, but you seem to be working all the time. Perhaps you haven’t taken a vacation in a looooooong time, and you need to figure out a better way to do this.

Your problem: You don’t have systems

Here are more details on Business Coaching Services I provide.

5. Leverage

You’ve been successful at building a business that is profitable and runs well (even without you), and you’re wondering what’s next. Your business can run without you, but you need more. You want to expand to different markets, but you’re not sure how.

Your problem: You don’t have a scalable business model that fits your life goals

At Candeo, we’ll help optimize each of those five areas with valuable insights and information that will help you grow your business.

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  1. […] was that we also got to participate in several amazing sessions. One of our favourites was the “Top 5 Mistakes Freelancers Make” led by business coach extraordinaire Felicia Lee, where she discussed how visibility, […]