The foundation may not be pretty, but it’s there for a reason

The foundation may not be pretty, but it’s there for a reason

Here’s a common question I get from prospective clients So, Felicia, if I work with you, how long will it be before I start seeing results?

Everyone has a different business vision.  Some want to build businesses that are the size of skyscrapers, others want simple shacks, quick and easy.  Some want their businesses to be glittery and glamorous, while others prefer to service clients in a low-key, understated manner.  We all have different visions for what business success means, and so there is no one-size-fits-all blueprint that works for everyone.

It’s easy to fall into the trap of looking at skyscrapers and thinking that you want one, tomorrow.  What we forget is that skyscrapers takes years to build, and in the beginning, the most important item is laying a good foundation.  No one looks at a skyscraper and admires the foundation, but nevertheless, if the foundation isn’t done right, the building doesn’t last.

In working with clients, I’m more interested in building a business that fits the client, and that can last for the long run.  While it’s much easier to focus on the short term tactics, if the longer term structures are not in place, the business will not weather storms.

So, if you want a business that can stand up to time, consider how much work you are putting into the foundation.  How long will it be before you see results?  It depends on how deep you want your foundation to be.


  1. Lol. I was just drafting a blog on exactly this topic, the parallels between building a house/office an building a business. It was too long so I left it for a while.

    I would even peel it back from the foundation and say it starts with the vision, then the blueprint and then you can start to dig the right shape and depth foundation. Either way you are right. You sometimes have to go backwards or dig downwards in order to go up sustainably.

    • Great minds think alike? 🙂

      Thanks for sharing – I look forward to your post! Great points on vision and blueprint before digging. You don’t want to end up looking at the finished building and then decide you want something else.

  2. How’s something like this? 🙂
    It’s hard to cross that bridge when you get there if you lack the foundation to get on the bridge.

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