Growing Your Business: Choose Your Own Adventure

Growing Your Business:  Choose Your Own Adventure

We sometimes forget that as business owners, we get to choose our own adventure and design a business that fits our vision and mission.

Sure, in every business, you need the essentials: the product/service that clients need or want, the marketing and sales systems that bring in the revenues, and people and operations to keep things running smoothly. With every client, I check that the above systems are in place, and if not, we work on what the business needs.

Then, once the basics are in place, we start to co-create the future. Here is where business meets art.

The foundation may not be pretty, but it’s there for a reason

The foundation may not be pretty, but it’s there for a reason

Here’s a common question I get from prospective clients “So, Felicia, if I work with you, how long will it be before I start seeing results?“ Everyone has a different business vision.  Some want to build businesses that are the size of skyscrapers, others want simple shacks, quick and easy.  Some want their businesses to […]

Why aren’t more people referring me?

Why aren’t more people referring me?

We know that word of mouth is the best marketing system. Why do some businesses generate so much business from word-of-mouth referrals, and other businesses don’t?

When someone refers you, they are taking a risk. When they tell their friends, colleagues, or clients about you, they are putting their own reputation on the line. They are basically trusting that you won’t let them down. If you make a mistake or under deliver, they look bad by giving a bad referral.

How do they know that you won’t let them down?

Dealing With Setbacks

Dealing With Setbacks

My 5-year-old daughter started her skating lessons last week.  She had been eager and excited, having begged me for lessons for months because her best friends know how to skate and it looked like a lot of fun.

Boy, was it ever a rude awakening.  She realized within 10 minutes of her first class that standing up on skates, on ice, was not so easy.  Her feet were not accustomed to the tight laces, the ice is more slippery than she thought, and falling down actually hurt more than she imagined. Here’s how her experience relates to success in business.

Focus!

Focus!

If you want to accomplish great success in business, you’ve got to hone your ability to FOCUS. How good are you at: having discipline in finishing what you started? filtering out what doesn’t contribute to your business and life goals? being confident about why you’re doing what you’re doing? knowing how to keep your motivation […]